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BUILD YOUR CAR WASH BUSINESS WITH US
There’s power in community—and knowledge. If you’re a growing car wash business or an industry veteran, the International Carwash Association (ICA) is your trusted resource for best-in-class training, leading-edge research, can’t-miss live events, and so much more.
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ATTENDEES
People joining us for The Car Wash Show and ROADMAP each year.
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READERS
People learning from CAR WASH Magazine and CAR WASH News.
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LEARNERS
People utilizing customizable LEAD training for car wash operations.
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FOLLOWERS
People engaging in our communities, from IG and LinkedIn to our podcast.
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LET US HELP YOU ELEVATE YOUR WASH
Training and retaining your staff. Staying up to date on the latest automation technology and customer service tools. Being the first to know about developments in the industry. ICA has you covered on all fronts—explore resources available to your business now.
LEAD™ Training
Powered by Learner Mobile, LEAD offers simple, scalable, engaging, and affordable training for every member of your team.
CAR WASH News™
This weekly e-newsletter is simply the best way to stay up to date on current industry news and notes.
CAR WASH Magazine™
Find out what’s happening around the country and beyond with more longer-form (but not too long) coverage.
Conversations with ICA
Join us for chats with industry thought leaders on a variety of hot topics. Watch from anywhere, anytime.
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ICA LIVE EVENTS ARE MUST-ATTENDS
Really. We don’t want to boast, but ICA hosts world class events around the world, all year long, that provide you with unmatched opportunities to gather with industry leaders. The Car Wash Show™, held every spring in the U.S., gives you a hands-on look at the latest product innovations. ROADMAP is our two-day fall event focused on role-specific training and actionable business planning. And our shows in Europe and Australia in alternating years provide you with expanded international programming.
Car Wash Show: Europe
September 24-25, 2025 | Amsterdam
Be part of Europe’s largest car wash exhibition. Record growth, rapid new construction, and growth across Europe spells opportunity for you.
ROADMAP by ICA
November 3-4, 2025 | Dallas, Texas
Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.
The Car Wash Show
May 11-13, 2026 | Nashville, TN
Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros.
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PARTNERS—OPPORTUNITY IS CALLING
Did you know that 70% of people prioritize doing business with companies they trust? As a vendor, being a part of The Car Wash Show™, ROADMAP, and other ICA events helps you develop new connections and discover exciting opportunities within the car wash industry. Staying in touch with your partners all year long through ICA’s full media portfolio, from podcasts to newsletters to social media, will help you build the trust that’s crucial for lasting business relationships.
GET THE PULSE REPORT
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What motivates your customers? Why are they choosing to become or stay a member of your business? How do your results compare to your industry peers? Get insights into these questions and more in The Pulse Report. Published four times each year, you’ll stay at the top of your game with the latest on industry sentiment, growth projections, and current customer research.
This quarter’s data reveals a notable divergence between how consumers feel about the economy and how they’re actually spending. While consumer confidence hit a 13-year low in April, actual retail activity and car wash visits remained strong, driven largely by the entrenched importance of subscription memberships.
